Why Use a National Agency?
You Have Two Choices
When it comes to Yellow Page advertising, you can either:
Represent yourself in dealing with multiple Yellow Page directories and multiple states, and work with each state’s local Yellow Page representatives;
or
Work with one national agency that will interface with the various publishers on your behalf.
Local Yellow Page salespeople have a single goal – to get business for their publisher regardless of whether it’s in your company’s best interest. That’s why most companies prefer to deal with a national agency. Working with a national agency eliminates the time-consuming and confusing task of dealing with numerous salespeople from thousands of different Yellow Page publishers.
The Changing Yellow Page Landscape
The world of Yellow Page advertising has changed significantly in the last 10 years. A decade ago, the biggest issue advertisers faced was what directories they should choose for their placements. With the growth of the Internet, on-line Yellow Page advertising is now an important option to consider.
A proper balance between print and on-line advertising is something only a national Yellow Page agency can provide.
“We provide budget control. You tell us what is available to spend, and we spend it in your best interest.”
Creative Services
First impressions count!
Do a quick experiment. Take any Yellow Page directory and open it randomly. Your eyes will automatically go to one ad. Yellow Page Consultants, Inc. knows how to design “that ad” … the one that catches attention.
Working with your sales and marketing departments, we will design high-impact Yellow Page ads that inspire customers to contact you instead of your competitors.
Directional advertising is our specialty
Yellow Page advertising is a directional medium – it directs buyers to sellers when they are actively seeking to make a purchase. That makes it different from creative or institutional advertising.
The buyer is looking for a specific answer to a specific question. How your company is presented and the “questions” your ad answers will determine whether the buyer will give you an opportunity to make a sale!
We design it … you design it
YPC, Inc. designers are specialists in directional advertising. But if you prefer we will give you or your agency the correct specs to prepare the artwork. Either way, we will check and double-check your ads to ensure that they meet publishers’ specifications and go to print on time.
“If an ad is off by even a pica it will be sent back. We’re in the industry and understand these things.”
One-on-One Account Service
100% Involvement of YPC Principals
Big agencies may wow you with fancy PowerPoint presentations and smooth-talking salespeople. But six to nine months later your account is likely to be turned over to a clerk who services it by mail. It’s totally different with Yellow Page Consultants, Inc.
Your advertising program will be developed by a YPC principal, not by an inexperienced salesperson. That principal will service your account personally from day one, year in and year out. There are no layers to plow through when there are important decisions to make. Because you work one-on-one with a principal of the company, YPC is always nimble, flexible and responsive.
“All of our clients have my cell phone number.”
Pricing and Discounts
You DON’T pay us
That’s right. You don’t pay Yellow Page Consultants, Inc. a penny to recommend an advertising program and service your account. (Our income is derived completely from publishers’ commissions.) All you pay for is actual ad placement and creative services.
You DO get maximum discounts
It is our policy to pass all publisher discounts along to our clients. This isn’t the case with all CMRs, some of whom convert your discounts into their profits.
“Some of our clients get over a 50% discount on their Yellow Page advertising. Do you?”